Articles · Design & conversion
Design, content & conversion.
Traffic is only half the job. These guides cover the design and copy decisions that decide whether a visitor picks up the phone or hits the back button.
Conversion rarely comes down to one clever trick. It's clear positioning above the fold, copy written for the customer rather than the business, obvious next steps on every page, and the small trust signals — real photos, real addresses, real reviews — that make a stranger comfortable getting in touch.
We design around the enquiry, not the animation. See what that looks like in practice.
All design & conversion guides
What Makes a Website Feel Trustworthy? The Design Cues That Win Enquiries
Visitors decide whether to trust you in seconds, and almost none of it is conscious. Here are the cues doing the deciding.
Website Copywriting: How to Write Content That Actually Converts
Most small business websites are written for the owner, not the customer. Swapping that around is the cheapest conversion improvement there is.
Responsive Web Design Explained: Why Your Site Must Work Perfectly on Every Device
'It looks fine on my laptop' is the wrong test. Here's what responsive web design actually means in 2026 — and why Google decides which version of your site to rank based on the mobile one.
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Local SEO & Google Maps
Getting found in the map pack and local search results.
Explore topic 6 guidesPerformance & technical
Speed, Core Web Vitals and the technical side of ranking.
Explore topic 7 guidesBuying a website
Costs, options and what to look for before you commit.
Explore topic 4 guidesPaid advertising
Google Ads, Meta ads and knowing what your spend is buying.
Explore topic 7 guidesRunning & maintaining
Maintenance, security, domains, accessibility and the legal bits.
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