Articles

Insights on performance & local SEO.

In-depth guides on what really makes a fast, ranking-ready website — written by the team that hand-codes them.

10 August 2026 8 min read

Domain, DNS and Hosting Jargon Explained for Small Business Owners

Nameservers, A records, propagation. Here's what the words on your domain control panel actually mean — and which ones you should never touch.

8 August 2026 7 min read

How to Respond to Google Reviews (the Good Ones and the Bad Ones)

A calm, human reply to a one-star review sells you better than ten five-star reviews with no response. Here's how to handle both.

7 August 2026 7 min read

How to Choose the Right Domain Name for a UK Small Business

Your domain is the one decision that's genuinely painful to reverse later. Here's how to pick one you'll still be happy with in five years.

5 August 2026 7 min read

Mobile-First Indexing Explained: Why Your Phone Experience Is What Gets Ranked

Google stopped caring about your desktop site years ago. If content is missing on mobile, as far as ranking is concerned it doesn't exist.

4 August 2026 8 min read

Schema Markup for Local Businesses, Explained in Plain English

Schema markup is just a label telling Google what your page is about. Here's which types a local business needs — and which ones are a waste of time.

2 August 2026 8 min read

Google Ads Performance Max Explained: Is It Right for Your Small Business?

Google will push you towards Performance Max the moment you open an account. Here's when it genuinely works for a small budget — and when it quietly burns it.

1 August 2026 7 min read

Why Your Website Images Are Probably Slowing You Down

The single most common reason a small business site loads slowly isn't hosting or code — it's a 4MB photo straight off a phone. Here's the fix.

30 July 2026 9 min read

Core Web Vitals Explained: LCP, INP and CLS in Plain English

Three initials decide whether Google thinks your site feels fast. Here's what LCP, INP and CLS really measure — and the fixes that actually shift them.

28 July 2026 8 min read

Website Maintenance: What Should Be Included, and What Should You Pay?

Most small business owners have no idea what 'website maintenance' should actually cover — until something breaks. Here's what a real plan includes, and what it should cost in the UK.

27 July 2026 6 min read

Web Design for Small Businesses in Wisbech & St Neots: What to Look For

Local search in Wisbech or St Neots is a genuinely different game to competing in Cambridge itself. Here's what a small business in either town should look for in a web designer.

25 July 2026 9 min read

Website Builder vs a Real Web Designer: What Wix and Squarespace Don't Tell Small Businesses

Wix and Squarespace are genuinely good for some small businesses. Here's when they aren't — and the total-cost-of-ownership comparison nobody in their marketing wants you to see.

24 July 2026 8 min read

Are Divi and Page-Builder Themes Right for Your Small Business Website?

Divi and Elementor are fast and cheap to launch — that's real. Here's the honest trade-off: plugin bloat, speed drag, and the 'when your builder disappears' problem nobody talks about.

23 July 2026 7 min read

How Much Traffic Does Your Website Actually Get? A Simple Guide for Small Business Owners

'Hits' hasn't been a real metric for 20 years. Here are the four numbers that actually tell you whether your small business website is doing its job — and how to find them.

21 July 2026 7 min read

How to Check If Your Website Is Ranking on Google (A Small Business Owner's Guide)

Googling your own business name tells you almost nothing about where you actually rank. Here are the free, correct methods — and what to do with the numbers once you have them.

20 July 2026 7 min read

Responsive Web Design Explained: Why Your Site Must Work Perfectly on Every Device

'It looks fine on my laptop' is the wrong test. Here's what responsive web design actually means in 2026 — and why Google decides which version of your site to rank based on the mobile one.

17 July 2026 7 min read

What Makes a Good Website Design in 2026?

Good design is invisible — it gets out of the way of the visitor's task. Here are the non-negotiables that separate a website that converts from one that just looks nice.

16 July 2026 7 min read

What Does a Web Designer Actually Do? (And What You Should Expect For Your Budget)

"Web designer" means a dozen different things to a dozen different people. Here's what one should actually do for your small business — and what should already be set up for you on day one.

15 July 2026 7 min read

How to Tell If a Website Is Secure (And Why So Many Small Business Sites Aren't)

A padlock in the address bar doesn't mean your website is safe. Here's the two-minute check every small business owner should run — and why so many sites quietly fail it.

9 July 2026 8 min read

Do I Need a Website If I Have a Facebook Page? (Honest 2026 Answer)

A Facebook page is free and familiar — but is it enough on its own in 2026? Here's the honest side-by-side for small UK business owners.

1 July 2026 9 min read

How to Rank Higher on Google Maps in 2026

The Google Maps 3-pack is where most local enquiries are won or lost. Here's exactly what Google looks at in 2026 — and how to climb from position 10 into the top 3.

11 June 2026 7 min read

How to Get More Google Reviews (Without Buying Them)

Reviews are the single biggest local ranking factor after distance. Here's how to get more of them — without ever paying for a fake one.

27 May 2026 8 min read

Should Small UK Businesses Start With Google Ads or SEO?

Two of the most common questions we get from small business owners — and the honest answer is rarely 'just one'. Here's how to think about it.

18 May 2026 7 min read

Google Business Profile SEO in 2026 and How Local Businesses Can Rank Higher on Google

Your Google Business Profile is one of the strongest local ranking signals in 2026. Here's how Cambridgeshire businesses can use it to win more local enquiries.

14 February 2026 10 min read

Local SEO Guide for Tradespeople: Get Found in Your Town

Plumbers, electricians, builders: this is the practical local SEO playbook that gets your phone ringing — without paid ads.

8 January 2026 9 min read

How Much Does a Small Business Website Cost in the UK? (2026 Guide)

Quotes from £200 to £20,000 for the same brief? Here's exactly what UK small business website pricing should look like in 2026 — and where the value really is.

12 September 2025 7 min read

What Small Businesses in Cambridgeshire Should Look For in a New Website

From St Ives tradespeople to Cambridge startups, here's exactly what to demand from a new website — and the technical traps to avoid.

4 July 2025 8 min read

Static Websites vs WordPress, Wix and Other Dynamic Platforms

Static sites consistently beat WordPress and Wix on every metric Google cares about. Here's the technical breakdown.

21 May 2025 6 min read

Why Google PageSpeed Insights Matters for Small Business Rankings

Your PageSpeed score isn't vanity — it's how Google decides where you rank. Here's what it really measures and how to fix it.