Google Search Ads
Show up the moment someone in your area searches for what you do. Keyword research, ad copy, negative keywords and bidding handled for you.
Generate more leads through targeted advertising.
Google, Facebook and Instagram ads built around one thing: more enquiries, more calls, more bookings. Run by the same person who builds your site — so the landing page, the tracking and the ads all pull in the same direction.
SEO builds slowly and compounds. Paid ads turn on traffic the moment your campaign goes live. Most small businesses need a bit of both — and a website fast enough that neither one is wasted.
That's what we offer. Hand-coded sites and landing pages that convert, Google Search Ads that catch customers at the moment of intent, and Facebook + Instagram ads that keep your brand in front of the right local audience. All run by one person, with one set of numbers, and one monthly invoice.
No agency overhead. No 60-slide quarterly reviews. Just measurable enquiries, transparent reporting and steady monthly improvement.
What's included
The full lead generation stack
Everything needed to run profitable local ad campaigns — set up properly the first time, then refined month by month.
Google Local & Map Ads
Local Service Ads and Performance Max for local campaigns — get your business pinned at the top of Google Maps for nearby searches.
Call-only campaigns
For trades and service businesses where a phone call is the goal. Ads dial your number directly from mobile — no website hop required.
Facebook lead ads
In-feed lead forms that capture name, phone and enquiry details without sending people off Facebook. Ideal for low-friction enquiries.
Instagram awareness
Visual brand-building campaigns for businesses where customers buy with their eyes — builders, salons, gyms, clinics, hospitality.
Retargeting
Bring back visitors who left without enquiring. Quietly follow them across Google, Facebook and Instagram with a relevant follow-up.
Conversion landing pages
Dedicated hand-coded landing pages built around a single offer. Fast, mobile-first, designed to turn ad clicks into enquiries.
Conversion tracking
Google Analytics 4, Meta Pixel, call tracking and form tracking — set up properly so we can actually see what's working.
Monthly reporting
Plain-English monthly reports: clicks, calls, enquiries, cost per lead. No vanity metrics, no jargon — just what it cost and what it brought in.
How it works
Four steps from setup to scale.
- 01
Strategy call
Free 30-minute call to understand your business, your goals, your margins and what a good lead actually looks like.
- 02
Setup
We build your campaigns, write the ads, set up tracking, and (if needed) hand-code a landing page tuned for conversions.
- 03
Launch & learn
Campaigns go live. The first 2-4 weeks are about gathering real data — what searches convert, what creative works, what to cut.
- 04
Optimise monthly
Each month we cut what's wasting spend, scale what's working, and report back in plain English. Calm, steady improvement.
Pricing
Straightforward pricing, no agency markups.
Setup fee covers the build. Monthly fee covers management. Ad spend is paid directly to Google or Meta — your card, your control.
One channel
Starter Ads
£150/ month
£249 setup · rolling month-to-month
Tradespeople and local services starting out with paid ads.
- Google Ads OR Meta Ads (one channel)
- Account & conversion tracking setup
- Up to 2 campaigns / 4 ad groups
- Monthly optimisation
- Plain-English monthly report
Most popular
Growth Ads
£300/ month
£399 setup · rolling month-to-month
Established local businesses ready to generate enquiries consistently.
- Google Ads + Meta Ads (both channels)
- Full conversion & call tracking
- Retargeting across Google & Meta
- Landing page review & advice
- Up to 4 campaigns / 8 ad groups
- Bi-weekly optimisation
Tailored
Lead Generation
from£450
Businesses where each lead is worth £500+ and we need to scale aggressively.
- Google + Meta + extra channels
- Dedicated hand-coded landing pages
- CRM / email follow-up integration
- Advanced conversion tracking
- Weekly optimisation & reporting
- Quarterly strategy reviews
Recommended starting ad spend: £300–£2,000/month, paid directly to Google or Meta. We'll recommend a sensible starting point on your strategy call.
Better together
Why this works best alongside a fast website.
Every pound of ad spend lands on a page. If that page is slow, cluttered or off-message, half of those clicks bounce before they even see the form. Our hand-coded sites and landing pages routinely score 95+ on Google PageSpeed — which means more of your ad budget actually turns into enquiries.
If you already have us building or managing your site, paid ads is the natural next step. If you don't, ask about a combined website + ads package on your strategy call — or see our focused Google Ads for small businesses option.
Pricing
Professional websites with no upfront cost.
Hand-coded, fully managed, and made to make small-business budgets work harder.
Most popular
Monthly
from£80/ month
£0 upfront · 12 month minimum
- Design & development
- Fully managed hosting & domain
- Up to 5 pages
- Basic text logo if needed
- Business email mailbox, set up for you
- Google Analytics & Business Profile
- Fully optimised for SEO
- Unlimited small edits & direct support
- Fully managed
Lump sum
from£1,200
- Design & development
- £30/mo managed hosting & domain (required)
- Up to 5 pages
- Basic text logo if needed
- Business email mailbox, set up for you
- Google Analytics & Business Profile
- Fully optimised for SEO
- +£40/mo for full management (optional)
Bespoke pricing for complex sites, WordPress, WooCommerce, and large migrations — just ask.
Further reading
Guides that go deeper.
How we think about paid campaigns, budgets and tracking — before a penny of ad spend goes out.
Paid ads
Google Ads Performance Max Explained: Is It Right for Your Small Business?
Google will push you towards Performance Max the moment you open an account. Here's when it genuinely works for a small budget — and when it quietly burns it.
Read article 8 minStrategyShould Small UK Businesses Start With Google Ads or SEO?
Two of the most common questions we get from small business owners — and the honest answer is rarely 'just one'. Here's how to think about it.
Read article 8 minAnalyticsHow Much Traffic Does Your Website Actually Get? A Simple Guide for Small Business Owners
'Hits' hasn't been a real metric for 20 years. Here are the four numbers that actually tell you whether your small business website is doing its job — and how to find them.
Read article 7 minPaid Ads FAQ
Common advertising questions
Is ad spend included in the monthly fee?
No — the monthly fee is for management only. Ad spend is paid directly to Google or Meta from your own card, so you keep full control and visibility. For local businesses we usually recommend starting somewhere between £300 and £2,000/month of ad spend, depending on industry and goals.
How quickly will I see results?
Google Search Ads can generate enquiries within days because they catch people already searching. Meta Ads usually take 2-4 weeks of learning before they stabilise. We're honest about that timeline — anyone promising instant ROI in week one is guessing.
Do I need a new website to run ads?
Not always — but slow, cluttered websites quietly kill ad performance. If your existing site is fine, we'll run ads to it. If it's holding conversions back, we'll either build a dedicated landing page or talk about rebuilding the site itself.
Are there long contracts?
No long contracts. After the initial setup, management is rolling month-to-month — cancel any time with 30 days' notice. We'd rather earn the relationship every month than lock you in.
What kind of businesses do you run ads for?
Mostly local service businesses: electricians, plumbers, roofers, builders, dentists, clinics, gyms, salons and other small SMEs across Cambridgeshire. Anywhere a phone call, form fill or booking is the goal.
Can I combine this with a website build?
Yes — and it usually works best that way. A fast, conversion-focused site + targeted paid ads is the most reliable lead-generation combo there is. Ask about combined packages on your strategy call.