Search Ads that actually convert
Real keyword research, tight ad groups, negative keywords and human-written copy — not the AI-generated bloat Google's setup wizard ships by default.
Google Ads for small businesses that need leads now.
Honest, hands-on Google Ads management for UK small businesses. Set up properly, tracked properly, and reported on in plain English. £150/month management, no long contracts.
What's included
Built around leads, not impressions.
Most small business owners we speak to have been burned by a "Google specialist" who set up a campaign in 20 minutes and never touched it again. We do the opposite.
Local Service Ads
For trades and local services, LSAs put you above paid search and the map pack — pay-per-lead, not pay-per-click. We'll set up and manage them.
Call-only campaigns
If the goal is the phone ringing, we run call-only ads — no website hop, just a direct tap-to-call from the search result on mobile.
Landing pages that fit
Sending paid traffic to your homepage is the most common waste of ad spend we see. We hand-code dedicated landing pages around the offer.
Proper conversion tracking
GA4, call tracking, form tracking, Meta Pixel where it helps — set up properly so you actually know what's working and what's burning budget.
Honest monthly reporting
Plain-English monthly reports: clicks, calls, enquiries, cost per lead. No vanity dashboards — just what it cost and what it brought in.
Ideal for
When Google Ads is the right call.
- Trades wanting same-week enquiries
- New businesses with no organic ranking yet
- Local service businesses (gyms, salons, clinics)
- Seasonal businesses with short selling windows
- Established businesses launching a new service
- Anyone tired of throwing money at Google's auto setup
Pricing
Professional websites with no upfront cost.
Hand-coded, fully managed, and made to make small-business budgets work harder.
Most popular
Monthly
from£80/ month
£0 upfront · 12 month minimum
- Design & development
- Fully managed hosting & domain
- Up to 5 pages
- Basic text logo if needed
- Business email mailbox, set up for you
- Google Analytics & Business Profile
- Fully optimised for SEO
- Unlimited small edits & direct support
- Fully managed
Lump sum
from£1,200
- Design & development
- £30/mo managed hosting & domain (required)
- Up to 5 pages
- Basic text logo if needed
- Business email mailbox, set up for you
- Google Analytics & Business Profile
- Fully optimised for SEO
- +£40/mo for full management (optional)
Bespoke pricing for complex sites, WordPress, WooCommerce, and large migrations — just ask.
Google Ads FAQ
Honest answers about paid search
How much should a small business spend on Google Ads?
For most local UK small businesses we'd suggest a minimum ad spend of £300–£500/month, plus our £150/month management. Below that, you don't gather enough data to optimise properly. Trades and service businesses with higher job values can go further faster.
How long until I see results?
You'll see clicks and traffic within hours of going live. Meaningful enquiry numbers usually take 2–4 weeks while we gather data, cut wasted keywords, and tune the campaign. Honest results in months one and two, real momentum by month three.
Is Google Ads better than SEO?
They do different jobs. Google Ads gives you enquiries this week but stops the moment you stop paying. SEO is slower but builds compounding free traffic. For most small businesses we recommend running both — ads while SEO catches up.
Do you need a website to run Google Ads?
Yes — even call-only ads need a basic landing page for Google's quality score. If you don't have a website yet, we can build a fast hand-coded one from £80/month as part of the same package.
Are there long contracts?
No. Paid ad management is rolling month-to-month with a 30-day notice period. We'd rather you stay because the campaign works, not because you're locked in.
Ads work best when they land somewhere convincing. If clicks arrive on a slow, dated page, you pay for the visit and lose the enquiry — which is why we usually pair a campaign with a fast, conversion-focused website or a dedicated landing page. For trades specifically, our tradesmen websites are built around tap-to-call, which is where most ad budget converts.
Paid search is also only half the picture. Ads buy you visibility today; local SEO keeps it once you stop paying. If you're deciding where to start, read whether to start with Google Ads or SEO and how Local Service Ads compare to Search Ads. Running Meta as well? We cover that on our paid advertising page.
Further reading
Guides that go deeper.
Plain-English guides to how paid search actually works for a small budget.
Strategy
Should Small UK Businesses Start With Google Ads or SEO?
Two of the most common questions we get from small business owners — and the honest answer is rarely 'just one'. Here's how to think about it.
Read article 8 minPaid adsGoogle Ads Performance Max Explained: Is It Right for Your Small Business?
Google will push you towards Performance Max the moment you open an account. Here's when it genuinely works for a small budget — and when it quietly burns it.
Read article 8 minWant a free audit of your current ads?
Already running Google Ads? Send us your account and we'll send back a plain-English audit — what's working, what's wasting spend, and what we'd change. No pressure, no obligation.