Articles · Performance & technical
Website performance & technical SEO.
A slow site loses customers before they read a word. These guides explain what Google actually measures, why most template-built sites struggle, and what a fast site looks like under the bonnet.
Performance isn't a vanity score. Core Web Vitals feed directly into how Google evaluates a page, and every extra second of load time costs conversions on mobile. This topic covers measurement, the common causes of slow pages, and the build decisions that avoid them in the first place.
Every site we build is hand-coded for speed from the first line — no page builders, no plugin bloat.
All performance & technical guides
Mobile-First Indexing Explained: Why Your Phone Experience Is What Gets Ranked
Google stopped caring about your desktop site years ago. If content is missing on mobile, as far as ranking is concerned it doesn't exist.
Why Your Website Images Are Probably Slowing You Down
The single most common reason a small business site loads slowly isn't hosting or code — it's a 4MB photo straight off a phone. Here's the fix.
Are Divi and Page-Builder Themes Right for Your Small Business Website?
Divi and Elementor are fast and cheap to launch — that's real. Here's the honest trade-off: plugin bloat, speed drag, and the 'when your builder disappears' problem nobody talks about.
Static Websites vs WordPress, Wix and Other Dynamic Platforms
Static sites consistently beat WordPress and Wix on every metric Google cares about. Here's the technical breakdown.
Why Google PageSpeed Insights Matters for Small Business Rankings
Your PageSpeed score isn't vanity — it's how Google decides where you rank. Here's what it really measures and how to fix it.
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