Why Google PageSpeed Insights Matters
What is Google PageSpeed Insights?
Google PageSpeed Insights is a tool that analyses the performance of your website. It provides insights into how your website performs on mobile & desktop devices, how accessible it is for people with disabilities, basic SEO implementation and if your websites’ construction conforms to industry best practices. Your website gets a score on each of these 4 things, out of 100 each. This is crucial because Google takes these scores into consideration when indexing and ranking your website in Google Search. So a well-built website has better ranking potential than a poor website. As well as this, Google has stated that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Meaning you could be losing a lot of business by having a slow website!
Our commitment to high-quality websites
Many amateur and low-budget websites nowadays are built with systems such as Wix, WordPress, SquareSpace, GoDaddy or other similar systems. These systems introduce a lot of bloat and bad construction practices for a website, resulting in poor Google PageSpeed Insights scores, and ultimately a low-quality website which isn’t ideal for ranking in search results.
At A9 Web Design, we're committed to crafting websites that not only look great but also perform exceptionally well. Our focus on custom-coded, 100% hand-built websites allows us to deliver solutions that consistently score high in Google PageSpeed Insights.
Since we don’t use these systems and custom build our sites from the ground up, our websites score great and often perfectly on PageSpeed Insights, and our websites will generally give you a leg up over your competition in your local area. See how well our own website performs on Google PageSpeed Insights here.
Here's why our approach makes a difference:
Tailored Optimisation: We individually optimise each website to ensure the fastest load speeds. This includes meticulous attention to factors like image compression, code minification, and server-side rendering.
Minimal Bloat: Unlike many platform-based websites, ours are built from the ground up without any unnecessary code or features. Every line of code has a purpose for your website - which the same can’t be said for Wix and other systems. This results in much faster load times and a superior user experience.
Flexibility and Control: Custom coding grants us the flexibility to choose the best tools and techniques for your individual website's goals. This means we can adapt to whatever your needs may be.
Long-Term Sustainability: Our custom-built websites are designed to be future-proof. This ensures that they continue to perform well in PageSpeed Insights and remain relevant as technology advances. It also means we don’t have to deal with pesky updates to WordPress and installed plugins, which can break your website.
Why is Page Speed So Crucial?
In today's fast-paced digital world, users have high expectations for website performance. Slow load times can lead to frustration, decreased engagement, and ultimately, lost business. Google PageSpeed Insights provides invaluable data to help you optimise your website for speed and improve the overall user experience
Mobile-First Indexing and Page Speed
Google's mobile-first indexing means that the mobile version of your website is now the primary version used for indexing and ranking. This emphasises the importance of optimising your website for speed on mobile devices. A slow-loading mobile site can significantly impact your search engine visibility and user experience.
Conclusion
Optimising your website is not just about improving search engine rankings; it's about providing a better user experience. Google PageSpeed Insights is a valuable tool that can help you achieve this goal. By addressing performance issues and prioritising optimization, you can create a faster, more engaging website that drives results.
If you’re interested in our service or just have some questions about this, feel free to get in contact with us.
